Marketing Campaign - The Best Time To Send Email
When you introduce your B2B Email List marketing campaigns- it determines the response rate your marketing campaign will get and the amount of leads it will generate. Marketers spend a lot of time and energy in creating email campaigns but if the timing is wrong then it can sabotage the campaign ROI entry.
Here, I will share with you some of the most important factors as far as the right time to launch your email campaign is concerned. Let us have a look at it in detail.
Day of week: According to a survey done it has been observed that the best days to send your email marketing campaigns are Tuesdays, Wednesdays and Thursdays. Mondays are not considered to be good as after a weekend more B2B Email List in boxes are inundated and the chances are high that your prospects may easily miss your email. Fridays are also difficult to pitch as most of them are busy wrapping up the week. Saturdays and Sundays are not suitable as most business people don't work on weekends.
Time of day: It is tough and difficult to determine the most optimal time due to different time zones and secondly, emails might go out over a period of few minutes or to an hour depending on the size of your email list. Although, mornings and at the end of the day are the best times when you can target B2B Email List, as in this time zone most people are not in meetings and most likely catching up with their email. It is better to take into consideration your past experience and keep a record of a particular time zone when you see the most opens. If you do - then it is better to follow the same route.
Time of year: Summers are always slow with a lot of people and other such time include long weekends. New Years week, Christmas and Thanks Giving are such times when people are not at work and hence it is recommended to avoid these for launching your email campaigns B2B Email List.